Interest in The Betting Show 2010 is gathering apace following its incorporation into the International Gaming Expo, which takes place at Earls Court Exhibition Centre, London across 26/27/28 January.

Show organisers, Clarion Gaming have reported a significantly high level of early visitor registrations, whilst the number of exhibitors planning to showcase on- and off-line betting products and services has now surpassed that of the final roster at the 2008 NEC event.

Three months ahead of the doors opening, 51 betting suppliers had confirmed their floor space requirements with the aggregate showcase occupying around 3,300 square metres, an area nearly 75 per cent bigger than the net floor space at the previous standalone event in Birmingham. Whilst around half (25) of the companies are UK-based, there will be a much greater influence from international companies drawn from 14 nations, including six from Malta, four from Austria, three from Sweden, two each from Switzerland and the USA and the remainder hailing from Cyprus, Germany, Iceland, Ireland, Israel, Netherlands, Serbia, Slovenia and South Africa.

Away from the exhibition floor, The Betting Show’s renowned, free seminar programme has also been completed with 13 industry experts preparing to steer topical, hot issue-led debate across the second and third days of the show (27/28 January).

Show director, Emma Green commented: “Exhibitors are taking the January event extremely seriously. In addition to a growing presence of core suppliers to the traditional bookmaking business, we are seeing a number of companies who regularly attend IGE revising their on-stand plans to incorporate product specifically developed for licensed betting operators.

For those betting professionals unaccustomed to the IGE layout, there will be a series of guided tours as well as betting-specific floor plans to help with navigation. We continue to work closely with leading trade organisations, including the ABB, eCOGRA, ESSA, IBA and RGA, to ensure that the 2010 event is tailored closely to the needs of the operating sectors we serve.”

For more information and free entry badge registration visit the official website.

Source: Press release